Privacy Policy
Last updated: 3 July 2026
1. Who we are
This Privacy Policy explains how Beauty Alchemist collects, uses and protects personal data when you visit our website, contact us, make an enquiry, book an appointment, or use our services.
Our website is: the-beauty-alchemist.co.uk
Beauty Alchemist is the data controller for personal data collected through our website, direct enquiries, and our business communications.
If you have any questions about this Privacy Policy or how we handle your personal data, you can contact us at:
[enquiries@the-beauty-alchemist.co.uk](mailto:enquiries@the-beauty-alchemist.co.uk)
2. Personal data we collect
We may collect the following personal data:
Information you provide directly
This may include:
Names
Email addresses
Phone numbers
Information included in enquiry messages
Appointment or booking information you provide to us
Information collected through third-party booking systems
When you use our linked third-party booking system, additional personal data may be collected, such as:
Address details
Payment details
Appointment and booking details
Other information required to manage your booking
Our current booking system provider is Pabau clinic software.
Technical and website usage data
When you visit our website, we may collect limited technical information, including:
IP address
Browser type and version
Device information
Pages visited
Approximate location information
Website usage information
This may be collected through cookies, Google Analytics, WordPress cookies, and similar technologies. Please see our separate Cookie Policy for more information.
3. How we collect personal data
We collect personal data when you:
Complete a contact form on our website
Contact us by email or phone
Use linked third-party booking systems
Book, amend, or manage an appointment
Sign up to receive marketing communications
Use or browse our website
Accept cookies or tracking technologies on our website
4. Why we use your personal data
We use personal data for the following purposes:
To respond to enquiries
To manage appointments and bookings
To process payments
To send appointment confirmations and reminders
To provide customer support
To send marketing emails, where permitted
To improve our website and services
To understand how visitors use our website
To keep appropriate business and financial records
To comply with legal obligations
5. Our lawful bases for using personal data
Under UK data protection law, we must have a lawful basis for using your personal data.
Depending on the circumstances, we may rely on the following lawful bases:
Contract
We may use your personal data where it is necessary to provide services you have requested, manage bookings, process payments, or take steps before entering into a contract with you.
Legitimate interests
We may use personal data where it is necessary for our legitimate business interests, provided your rights and interests do not override those interests. This may include responding to enquiries, improving our website, managing customer relationships, and protecting our business.
Consent
We may rely on your consent for certain activities, such as sending marketing emails or using non-essential cookies and analytics technologies.
You can withdraw consent at any time.
Legal obligation
We may use or retain personal data where necessary to comply with legal, tax, accounting, or regulatory obligations.
6. Marketing communications
We may use your contact details to send you marketing emails about our services, offers, news, or updates where we have your consent or where we are otherwise permitted to do so under applicable law.
You can unsubscribe from marketing emails at any time by using the unsubscribe link in the email or by contacting us at:
[enquiries@the-beauty-alchemist.co.uk](mailto:enquiries@the-beauty-alchemist.co.uk)
If you unsubscribe, we may keep a limited record of your email address to make sure we do not send you further marketing communications.
7. Third-party service providers
We use third-party platforms and service providers to help us operate our business and website.
These may include:
Pabau clinic software, for booking and appointment management
Google Analytics, for website analytics
Email marketing platforms, for marketing communications
Website hosting, website maintenance, and technical service providers
Payment processing providers, where payments are made through a booking or payment platform
These providers may process personal data on our behalf or act as separate controllers depending on the service being provided.
We only use third-party providers where there is a business need to do so, and we expect them to handle personal data securely and in accordance with applicable data protection law.
8. Payments
Where payment details are collected through a third-party booking or payment platform, those details are processed by the relevant third-party provider. Beauty Alchemist does not require customers to send full payment card details by email or contact form.
9. Cookies and analytics
Our website uses cookies and similar technologies, including necessary WordPress cookies and Google Analytics.
Necessary cookies help the website function properly. Analytics cookies help us understand how visitors use the website so that we can improve it.
For more information, please see our separate Cookie Policy.
10. How long we keep personal data
We only keep personal data for as long as reasonably necessary for the purposes for which it was collected.
In general:
Enquiry data is kept for as long as needed to respond to and manage the enquiry.
Booking and appointment data is kept for as long as needed to manage the booking, provide services, maintain business records, and comply with legal or accounting obligations.
Payment and transaction records may be kept for the period required for tax, accounting, and legal purposes.
Marketing contact details are kept until you unsubscribe, withdraw your consent, ask us to delete your data, or we no longer need them for marketing purposes.
Website analytics data is kept according to the settings used in the relevant analytics platform.
We may retain limited information where necessary to deal with disputes, enforce our terms, comply with legal obligations, or keep suppression records for marketing opt-outs.
11. International transfers
Some third-party providers we use may process or store personal data outside the United Kingdom.
Where personal data is transferred outside the UK, we expect appropriate safeguards to be in place to protect that data in accordance with UK data protection law.
12. How we protect personal data
We take reasonable steps to protect personal data against loss, misuse, unauthorised access, disclosure, alteration, or destruction.
However, no website, email system, or online service can be guaranteed to be completely secure. You should avoid sending sensitive or confidential information to us through unsecured channels.
13. Your data protection rights
Under UK data protection law, you may have the following rights:
The right to be informed about how your personal data is used
The right to access the personal data we hold about you
The right to ask us to correct inaccurate or incomplete personal data
The right to ask us to delete your personal data
The right to ask us to restrict how we use your personal data
The right to object to certain uses of your personal data
The right to data portability, where applicable
The right to withdraw consent where we rely on consent
To exercise your rights, please contact us at:
enquiries@the-beauty-alchemist.co.uk
We may need to verify your identity before responding to a request.
14. Complaints
If you are unhappy with how we handle your personal data, please contact us first so that we can try to resolve the issue.
You also have the right to complain to the Information Commissioner’s Office, the UK data protection regulator.
ICO website: ico.org.uk
15. Changes to this Privacy Policy
We may update this Privacy Policy from time to time. Any updates will be posted on this page with a new “Last updated” date.